How to become a content writerįollow these steps to pursue a career as a content writer: 1. The growth of online advertising and marketing continues to increase the need for content writers who provide copy for any online platform. Jobs for writing professionals are expected to see a steady and average growth rate of 9% through the year 2030 according to the U.S. Freelance content writers who secure their own contracts may earn a fluctuating wage dependent on their workload at a given time. Working for established marketing or copywriting agencies can give you the security of a regular salary with benefits like health care and paid time off. Depending on their experience and type of clients, a content writer may have the opportunity to increase their wage by completing work for large campaigns, including national brands, or by serving a high volume of clients. Related: How To Create a Freelance Writer Resume (Plus Template and Example) Content writer salary and job outlookĬontent writers make a national average salary of $54,135 per year. A content writer's work is varied and can include crafting material for any of the following: They also write content using creative expression for items like advertising slogans. They typically create an outline during or after their research, compose the piece, then edit their work. They compose topics using keyword strategies for search engine optimization (SEO) to increase a client's online presence.Ĭontent writers research a topic to find how other writers approach a similar idea, customizing their material based on information from valid resources. Content writers may work with other professionals to define a client's content needs or complete assigned tasks as outlined by a company. Related: Interview Question: Why Do You Want To Be a Content Writer What does a content writer do?Ī content writer composes original writing for commercial use.
Although content writers come from a variety of backgrounds, they all use strong written communication abilities to engage consumer audiences on behalf of a client. Their work typically serves to market a product or increase online traffic to a company's website using keywords to attract online search engine results. Content writers may also specialize in a particular area or industry. Using strong written communication abilities, content writers create articles, marketing copy and other media materials on any topic requested by a client. What is a content writer?Ĭontent writers are professionals who create written material to help businesses design and execute digital marketing strategies. In this article, we explain the role of a content writer, provide more details about their work and share how you can start a career in this field. If you have a talent for writing and enjoy researching a variety of topics to provide engaging material, becoming a content writer may be your ideal career path. Almost any industry can use content writers to create engaging pieces for current and potential consumers.
Content writing combines digital marketing with creative skills to attract an audience for brands.
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